Red Mallard Brand Story Blog, May 2020
Before we talk about your brand story, let’s take a step back and look at your brand. Your brand is how your company is seen and experienced, from the colors of your logo to the feeling people have when they see that logo or encounter your team. Your brand is the products you sell and the services you offer. The language in your brochure, the font on your business cards, even the quote in your email signature—all part of your brand.
Your brand story, though, is all that and more. It’s the cohesive narrative that weaves itself through the fabric of your company.
