Red Mallard: Infographics Blog
That old adage, “A picture is worth a thousand words” holds less credence than originally promised. A more accurate version might be “a visual representation is worth 8,547 words,” which doesn’t have quite the same ring. But, it turns out, visuals really do impact our brains in a way text alone doesn’t approach.
But you have data to share with customers. You need to explain how your products work and convey the importance of your services.
The solution is simple: pair the two together. Information meets image. The result is data visualization, also sometimes known as infographics, which break up the monotony of text. They spotlight your most intriguing and compelling selling points, answer questions, and distill complex ideas.
